Data Cleansing

By: SMART  12/02/2009
Keywords: Data Cleansing

Good quality data is a key aspect of any marketing and sales strategy. We will methodically and intelligently cleanse your raw data and profile your customer base - this alone creates a valuable marketing tool to maximise your sales potential, an asset to any business. Targeted marketing compares existing captured customer data to your company's specific criteria; this builds on your existing client data and future customer 'story boards'. The cleansed data can then be used for promotions, appointment generation and other sales and marketing campaigns, prospecting and customer retention initiatives.

Keywords: Data Cleansing