SEO - Search Engine Optimisation - The process of tuning your website to deliver the best possible results from search engines.
There are three parties involved in the process.
- > Your web site
- > The search engine
- > Your customer
You have a product, service or information on your site that you want your potential customer to find. Your potential customer wants to find that product/service using a search engine. The search engine want to deliver the best possible results to the search.
And it goes without saying that you want the search engine to deliver your site.