CRM Database Design & Management

By: Spotty Octopus  03/08/2012
Keywords: Database design and management

A strong Client Relationship Management (CRM) system can be a powerful tool, not only allowing you to keep a record of your client relationships but also helping you to work more efficiently. Ensuring your CRM system is kept up to date enables you to build an understanding of your contacts, what their interests are and how they prefer to communicate, as well as their likes and dislikes. By gathering this information you can use it to focus your marketing and sales campaigns on those contacts that are interested in particular products or services. Understanding your target market helps you run more effective campaigns and see a better return on your investment.
Spotty Octopus can set up, manage and maintain your database or can simply 'tidy-up' your existing data. We can then help you get the most out of your CRM system by using the information to drive your;
E-mail campaigns (e-shots)
Direct Mailings
Invites to corporate events, upcoming shows
Product Launches
We have experience in managing a wide variety of CRM systems, from Excel spreadsheets and Access Databases through to dedicated applications including;
Sage ACT!
Solve 360 (Google Apps)
Data Protection We treat all of your information in a professional and confidential manner. We are registered with the Information Commissioner’s Office (ICO) in accordance with the data protection act. We will not sell or misuse the information we manage on your behalf.

Keywords: Database design and management

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