Market research

Market research from Prospect Research

By: Prospect Research  06/04/2011
Keywords: Business Development, direct marketing, lead generation

Prospect Research manage market research and customer survey projects for companies and organisations in the UK.  Our work has resulted in major course viability studies for universities as well as surveys of present and past customers for companies wanting to get back in touch with their contacts.  

Using our specialist knowledge of B2B market research, we are able to develop questions to ensure the right information is gathered in the most efficient manner, manage campaigns involving various different research techniques, and structure our reports to best fit your needs.

Market research for colleges and universities

The specialist research team at Prospect Research offers qualitative and quantitative research to academic bodies.  Through phone interviews and e-surveys, we are able to provide in-depth feedback about industry trends to support the development and marketing of new courses.  Our market research team has experience in the development of HE courses as well as sales and marketing in the education market. 

Market research for companies 

Prospect Research offers various research services to companies, and clients use us to gather information from their target markets before launching a new product or service.  During each research project, we also cleanse data lists, so you have up-to-date contact details for all of those companies contacted that you can upload to your CRM.  We can gather information through either phone or e-surveys.

Customer surveys

Many of our clients use us to contact current and lapsed clients, to gather feedback from them about the service they received and to discuss future business requirements with them.  Telemarketing is an effective way of conducting customer surveys, and we are able to offer an full service from writing relevant, to conducting the surveys, to analysing and reporting on the results.  We also offer an e-survey service.

Keywords: Appointment Setting, Business Development, Business To Business Telemarketing, Database Cleansing, direct marketing, lead generation, outbound telemarketing, Outbound Telemarketing Services, Outsourced Telemarketing, Telemarketing Agency, Telemarketing Campaigns, telemarketing company, telemarketing service, telemarketing services, Telephone marketing

Other products and services from Prospect Research

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Event invitations

Events, webinars, seminars and conferences can be one of the most effective marketing methods to introduce potential prospects to your

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Partner programmes

Prospect Research works with a variety of marketing agencies, trade and partnership organisations that offer telemarketing to their customers or membership

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Data cleansing

  Business data decays at a frightening rate – 40% a year, according to B2B Marketing magazine.  We can develop

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Lead generation

  Whether you want to contact new prospects, or re-instigate business with past customers, Prospect Research can provide you with

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Appointment setting

Using an outsourced appointment setting service is perfect for companies who want to keep their sales team on the road. At Prospect Research, we can provide you with a fully-managed outsourced telemarketing service, so we can book sales appointments straight into your team’s diaries.  We have experience in working with companies that have split sales teams between different regions and different expertise, and our team ensures that calling is divided to service each sales person as required