Persian carpets are part of a magical story that began thousands of years ago. In Persia, they were the first floors, chairs and beds. For many families soft, hand-woven wool Persian rugs were the most valuable possession they had. Carpet weaving completely encompasses the art and culture of Persia. From treasured antiques that once graced palace floors to vibrantly colored shepherd's floor coverings, old or new Persian carpets tell a story that becomes more endearing with time.