Contacting your customers by email is one of the most targeted elements of your marketing strategy. Especially if they have given you their email addresses themselves. You know they are interested in your products or services.
So how can you maximise the effect of your marketing emails and improve your click through rates? The answer is by a combination of design skill and technical knowledge. The design of your email can reinforce your brand, bring customers back to your website and create an ongoing dialogue between you. New developments, special offers, changes to your site – all are an excellent driver of traffic to your website.