Secondary research

By: The Market Researchers  12/01/2011
Keywords: Secondary Research

Secondary research (often known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected directly from customers.

Using rigorous methods and involving marketers in the analytical process enables the provision of robust information and insights on countries, markets, customers, their purchasing and usage behaviour, habits and trends. So you understand the complete picture and what this means for your business

Keywords: Secondary Research