Qualitative Research

By: The Market Researchers  12/01/2011
Keywords: qualitative market research

Qualitative research answers questions such as 'what', 'why' and 'how to?' We do this using a variety of creative qualitative research techniques to explore subject matter from all angles and in different ways. To understand the consumer context, to challenge the status quo and through collaborative working. Through focus groups, creative consumer workshops, depth interviews, accompanied shops, observation and more. By setting innovative pretasks, using rich creative stimulus and inspiring moderation. And remaining focused on your best business interests.

Keywords: qualitative market research

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