Myriad from Gordon & Gotch Publishing Ltd

By: Gordon & Gotch Publishing Ltd  07/07/2011
Keywords: publishing, CRM, distribution software

Myriad is a software solution that releases the full potential of your business. Bringing together and connecting all the diverse information held across your organisation, it delivers efficiencies that enhance performance and boost the bottom line.
Myriad consolidates disparate, business-critical information into an accessible knowledge store.  All of your administrative systems and procedures are integrated into one cohesive unit, ensuring that managing relationships with customers, prospects, staff and suppliers is simple and effortless.
Publishing companies and bureaux of all sizes are using Myriad to help them to work smarter and gain a competitive advantage.
One System, Myriad Modules, Take Control
• Core
• Advertising
• Books and Products
• Circulations and Subscriptions
• Events and Conferences
• Reader Enquiry
• Wholesale Distribution
• Web Integration

Myriad Core
Take Control of your Business
• Quick contact and order entry including wizard options
• Fast contact and order interrogation
• Extensive contact and order demographics
• Flexible order entry - advertising, subscriptions, events and products on one order
• Invoicing, payments and receipts
• Integrated multi-currency sales ledger with VAT
• Diary and organiser
• Powerful selection routine giving comprehensive cross-marketing opportunities across all products
• Scheduling of major processes including labels, renewals, emailing and selections
• Bulk email options on all customer-facing documents
• Restrict access to processes, reports and data by user / group

Take Control of Advertising
• Handles classified and display adverts, plus inserts
• Maximize revenue from advertising space
• Control pricing and discounting instantly
• Reduce error potential including double booking
• Comprehensive management data
• Manage multiple titles across sales teams and individuals
• Sequenced copy chasing
• Cross-market /sell across other products and subscriptions
• Graphical title analysis

Take Control of Books and Products
• Full order history
• Effective stock control
• Easy access to sales figures for quick analysis
• Books and other products can form part of an advertising, subscription or event promotion scheme
• Book renewals
• Graphical book analysis

Take Control of Circulations and Subscriptions
• Flexible renewal campaigns, rates and demographics
• Increase market share by effective cross-marketing with books / products, advertising and events
• ABC and BPA control and reports
• Circulation re-registration and subscription renewals by email
• Predictive reporting - expiry analysis and prepayment values
• Manage stock control

Take Control of Events and Conferences
• Sales, booking and analysis by floor plans
• Tickets, passes, board name and catalogue output
• Cross sell with adverts, circulation, products or subscriptions
• Schedule invoicing plans into full sales ledger
• Graphical event analysis
• Event-by-event comparison
• In-depth sales by sales-person analysis

Take Control of Reader Enquiry
• Profile prospects by advertising / advertorial response
• Analyse data by comprehensive demographics
• Retain permanent reader history for analysis
• Despatch sales leads by email or post
• Capture and identify prospects for circulation

Take Control of Wholesale Distribution
• Easy maintenance of standing orders, extras and returns
• Stock and odd bundle labelling
• Complete net sales reporting including subscription, circulation and advertising voucher copies
• Wholesaler invoices detailing sales, extras and returns

Take Control of Web Integration
• Full integration between your website and Myriad
• Real-time order status
• Online or offline credit card handling
• Single interface for all products, subscriptions and circulations
• Bespoke solutions for classified and semi-display advertising

Third-party integration
• MS Office and OpenOffice
• Addressing software
• External reporting and analysis tools
• Credit card processing
• Direct debits
• Email campaigning
• Document management
• Telesales

Keywords: Advertising Software, CRM, Directory management software, distribution software, event management software, Magazine Software, publishing, Subscription Software,

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All Myriad modules can integrade to give a fuller picture of sales made and opportunities available.

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Myriad software

Myriad is an industry-specific software package that provides company-wide access to core contact and order data.