Search Engine Marketing - Boosting Your Visibility When People Search
seo, seo services, pay per click
There are a growing number of areas you can appear on page 1 of the search results including; free/organic listings, paid for adverts, Google places listings, videos, images, shopping and more. If you're only focused on one aspect you're leaving yourself vulnerable and missing opportunities.
We'll briefly explain some key opportunities below but the main point to focus on is that we track traffic from all sources and analyse the effectiveness. How long do people stay on your website, do they fill in a contact form or place an order? If you're spending money and not tracking results, how can you improve?
Pay-per-click (PPC) advertising refers to the 'sponsored ads' you often see at the top and down the right-hand-side of the major search engines. These advertising slots provide you with the opportunity to 'bid' for clicks on your advert based on the keywords you want to target. Depending on the quality of your content and your bid price, your position on the page will be decided.
You may have also heard of SEO which stands for Search Engine Optimisation. This refers to the opportunity to get your website to rank for keyword terms and phrases 'organically'. There is no direct cost associated with this; however companies dedicate significant proportions of their marketing budgets to ensure they appear high in the rankings for the relevant range of keywords.
Our consultants will work with you to boost your performance over time and drive forward your sales opportunities. Our team of experts will ensure you are competitive in your market place and moving ahead of your competition.
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