PRobe

By: Potion PR  06/10/2010
Keywords: advertising and marketing, corporate communications

A PR Objective Business Evaluation helps large enteprises take a fresh view of their communications function and delivers actionable, expert analysis which will help them plan for the future. A traditional PR audit looks at output and results - but gives little in the way of actionable advice. PRobe looks instead at resources, operations, editorial quality, organisational readiness and executive engagement and also considers communication risk arising from lack of integration with IR and legal functions, between lines of business or across borders.

Keywords: advertising and marketing, corporate communications