Your LinkedIn profile is your business shop window – but is it half empty?
social media strategy, Social Media Training, LinkedIn training
When I first meet a client, most of them tell me they have a LinkedIn profile. However, it’s usually something they have just put together very quickly. This approach always surprises me. Would you submit a CV with important sections missing, like your contact details or your complete job history?
So many profiles are missing a summary completely or just a few sentences have been put together to describe the client’s business. I often use the analogy of a LinkedIn profile being your shop window and I notice that most people are not displaying their most profitable or key products in that shop window. This can lead to a lack of customers coming through the shop door to make those vital purchases to keep the business running. Can you afford to take that risk and ignore the content?
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, social media strategy
, Social Media Training