Helping Marbella Property Solutions beat Spanish Property downturn.
estate agent, property, Branding
Re-branding of Marbella Properties!
Marbella Property Solutions was established in 2011 after acquiring “Property for Sale Spain” which had been trading since 2002. With the property crash of the 2009 the management decided to re-evaluate the business and refocus the company’s activities. This fundamental change in business focus required new branding that reflected an entirely new business.
Cognisant Associates were chosen to provide consulting, re-branding and delivering a new website. “We chose Cognisant as we knew of their work with other Estate Agents, and they were highly recommended for their service and expertise.” said Karen.
The creative department started to work on our branding project in June 2011. “It became clear early on in the project that Cognisant work methodically. They were thoroughly engaged with our business. It was evident that this was not just a pre-sales pitch but the reality of how they work.” says Karen. New ideas, concepts and designs were presented and then narrowed down to the final version. “I had only given Cognisant an outline of ideas in my head. We wanted to portray the life-style of Marbella rather than just selling properties. The final design was so close to what I had envisaged that it was almost spooky!” commented Karen.
The general feedback from visitors has been very positive. Both time-on-site and number-of-pages-viewed have increased, indicating high level of so-called “stickiness”. Leads started to flow through and have continued to increase averaging twice the monthly rates of the old website.
“What was to be a major change and upheaval was made painless by Cognisant. They have proven to be attentive, helpful and above all a valuable ally of our business.” commented Karen.
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