Ensuring that a specific page on your website contains the
keyword that you want visitors to find you for is what defines page
optimisation, and the page must be relevant to the keyword that the
visitor has searched for and the optimised page contains very specific
information that talks about the value and benefit of the keyword. The
optimised page should not just deliver great search engine rankings; it
should also attract quality visitors to your website who will ultimately
convert into real business leads for your business.
It makes no sense at all to attract 'bees' to your honey pot
and then turn them away because you either have not provided enough
substance about your keyword or you have failed in asking them to react
to your message with a suitable 'call to action'.