Creation Design and Marketing Services
Creation Design Partnership
Our marketing services cover a wide range of products and projects.
A marketing plan can help to:
• Identify sources of competitive advantage
• Gain commitment to a strategy
• Get resources needed to invest/build the business
• Inform stakeholders in the business
• Set objectives and strategies
• Measure performance
Creation will work with you devising and constructing a precise and tailored marketing plan to help you meet your objectives.
Branding runs through every part of your business, its part of who you
are, your DNA. In developing your brand values we will determine what
your band says about you, how its sounds, even how its smells. Combine
this with imaginative ideas and a brand refresh from Creation can
breath new life into your business and your brand. All the brands we
have developed have a complete guideline and clear statements on usage,
so you look as good in ten years as you do now.
Graphic design should have one goal - to make right people take notice
and respond. This can only be done with the foundation of a good brief
which sets out clear goals. Our design teams working from these briefs
can create design that work and get noticed in any market. Creation
will work with you to develop the brief, agree the aims, define the
audience, benefits and the best method to achieve this. We work
powerfully in print. Brochures. Flyers. Posters. Billboards. From A6 to
The Creation approach to website design works hand in had with our
services to promote them. A great site that can't be found does not
represent good value. Core to the Creation approach is to integrate
everything we have learnt about websites since we developed our first
site in 1995..
By combining our design skills and understanding about what the site
needs to do and how it fits into the overall strategy you site will
look good and great get results.
Creation online marketing will make your website found in leading
search engines such as Google, Yahoo! and Bing. We do this
through strategies that include SEO and pay per click advertising.
These can work together, or on their own, to drive traffic to your site
and generate new leads and increase sales.
With search engine marketing, knowledge really is power. We also
provide a full analytics service showing changes to visitor numbers and
Creation can provide a wide range of market research services, mystery
shopping and online surveys. These services can be used for B2B and
B2C and include media analysis, customer and brand research as well as
product development. You may want to find out about satisfaction
levels from both customers and employee's as well as partner channel,
all of these can handle and full reports delivered for action.
Email marketing is extremely cost-effective, rapid online
marketing tool. Creation, as fully integrated agency have our own email
platform and we can create email campaigns that fully integrate your
website. The message, simple, bold and a clear call to action work when
copywriters and designers work together to develop email campaigns that
get attention and generate action with reports that demonstrate results.
Social media is a place for customers in a variety of markets and niche
communities to learn, educate others, and interact with other
buyers. Social networks and social media tools enable you to connect
directly to your customers and get a clear idea of what they want,
where they are and what makes them buy. Know Your Customer and once you
know them, it becomes easier to reach them and create brand awareness
by increasing your visibility. That is the key to success.
Creation effectively work across all media channels to make sure your
message defined in your research, implemented in your design gets to
the right people at the right time, through the best possible media
channels, TV, radio, press and outdoor. Our experience enables us to
deliver time and time again in this ever more hostile environment at
the right cost for the required RO.
Creation offers you a full range of creative services
to design and produce your brochure. These include: design, artwork,
copywriting, photography, illustration and print production.
Identity, Logos and Stationery
If you're starting a new business or
looking to re-brand your identity, we can help. Design is a vital part
of your business success and our team will make sure you have a unique
approach with complete implementation.
Eye-catching designs with messages that promote a response
are the key elements of direct mail marketing. Our team can also advise
on mailing lists, mailing services and online delivery campaigns.
Exhibition Design and Display Graphics
We can attract visitors to your exhibition stand by providing creative
graphics to compliment your corporate image. We also provide the
framework for banners and small to large scale stands - both indoors
We create adverts that are designed to generate sales and communicate
your message effectively. Visit our Advertising section for details of
our full media buying and planning services.
It's important that your business has a great online
presence. To achieve this it needs to be well designed and built with a
technical advantage. Visit our Websites section for details of our full
range of online services.
We can handle all aspects of your print - from 50 business cards to a
million leaflets. Our skills in print buying will ensure you get the
best possible balance of price and quality. We can advise on all kinds
of print finishing techniques like embossing and laminating. We can
also source environment friendly papers and we only use printers that
have green credentials. By allowing Creation to buy the print it will
be us taking the responsibility and we will ensure that the print meets
the very highest standards.
Creation Can also offer a broad range of Advertising Services
When you’re planning your advertising, press can play a big part in
your overall strategy. As a visual medium Press Advertising will give
you the ability to show off your product whilst delivering information.
If your advert is relevant to the reader it can be kept and used as a
future reference. At Creation we have vast experience in press
advertising and can offer independent advice and deliver final
Radio is an interest and intrusive medium. You can reach listeners all
day long. Radio can play an interesting part in your overall strategy
as it has the ability to create mass awareness of your company. Radio
advertising is all about frequency. Repetition builds reputation and
Radio is the best medium to achieve this. At the same time you create a
direct response campaign and you can do this by ensuring that you have
a 'why someone should buy from you' message.
TV is more cost effective than you may think. TV has the ability to
reach a mass regional audience. TV is recommended around the crucial
parts of your sales year. As a visual medium you can create exciting
campaigns that really show your business as a professional and sound
business. Production is also cost effective.
Billboards have a good part to play in the branding of your business.
You can target certain areas where your target market live or travel to
and from. You can also achieve this with bus advertising, either on the
bus or at the bus stops. With outdoor advertising available virtually
everywhere, you can quickly create an impact into your market.
Magazine advertising is a targeted medium and there is a magazine for
your business guaranteed. If you want to target housewives for example,
there a number of magazines that can do this. With guaranteed
readership you will know exactly how many readers would have seen your
ad. Editorial can also sometimes become available if your product or
service is relevant to what the magazine is running at that time.
Email Marketing is becoming a fast growing industry. The reason being
is that you can target potential customers when they are ready to be
marketed to. Creation has its own email platform which can handle every
aspect of your email marketing.
Direct Mail is fantastic for targeting areas or households. For
example, you can mailshot the territory you cover where there will be
minimal waste. Customers like doing business with local companies and
what better way then sending your message through potential customer’s
letterboxes. You can send direct mail either with publications or solus
for maximum impact.
Cinema is a terrific way to show off your product or service on the big
screen either as a short film or as digital slides - it’s a great way
to capture the viewer's eye. Once the ads play, the recall of them is
the highest for any media as you can guarantee to grab the viewer’s
attention. You can book screen by screen or book the whole cinema -
it's up to you. Creation can design and produce the commercials
therefore making the process easy for you.
With Online Advertising now the biggest growing industry it has to play
a part in your strategy. Whether you are computer literate or not,
Creation can help develop and implement your online strategy. Online
advertising will give you measured results that you may not get from
other mediums. Companies we look at would be Google, Yahoo, MSN and
Yell for example. Full management of this process is available taking
the hassle away from you.
The design of a website is extremely important but it's
not just about buttons and graphics - our design input extends to
behind the scenes. Your website not only has to look nice - it has to
work for you and our online marketing services will go some way to
ensuring it does.
We can produce everything from simple small websites containing a few
pages, through to fully integrated online shopping carts or content
management systems. We will only produce a site that does what you want
it to do and that's right for your business.
Our standard e-commerce system manages your products through its back
office. It tracks orders, captures delivery information and handles
online payments. Tailored design and function modules can also be
Content Management Systems
CMS gives you full control over virtually every aspect of your
website - ideal for publishing large volumes of web content. These
systems are scaleable and the functionality can be added to almost any
This is a great way of promoting and driving more visitors to your site
- raising your profile and increasing sales. Working with Google, we
can provide keyword traffic analysis for your online advertising
Hosting and Email Accounts
We can host your website for you, register your domain name and provide
you with email accounts that are under your control. We use reliable
Apache webservers that back-up daily and filter out viruses.
Design for exhibitions is an area in which we have built a wide range
of skills working with Event Exhibitions and Design. Between the two
companies we handle stands from simple pop-ups to stands over 30,000
sqm for some of the biggest names worldwide.
The planing of your exhibition is the most important first step. With
Event's experience we can look at potential shows and spaces, advise on
the practicality of what you want and advise on how to achieve it.
Event will ask you tough questions about why you want to exhibit and
understand the difference's needed for face to face marketing.
Exhibitions can be a large undertaking, not only the space but also the
design and build. Creation and Event have the same policy about open
and honest costings. Line by line budgets are prepared with every
single item listed so your budget can be managed and NOT exceeded -
very rare these days in the exhibitions industry.
The design teams at Creation and Event will create concepts which
maximise your budgets and match your brand. Our concepts include build
as well as unique ideas for lighting and interaction - a really
important part of face to face marketing.
2d design is often the missing link with exhibitions. Event understand
this and is why we have teamed up. We provide a wide range of support
for stand graphics and can work with your style or develop your own
brand. Stunning 3d stands combined with visually arresting graphics
will make your event a success.
With a full team of technicians to build and install a wide range of
internal and external structures, you can be sure your stand or
roadshow will be ready on time.
We have detailed understanding of every exhibition space and have teams
on-site throughout the show to help with any problems or changes needed.
The management of your exhibition is looked after by an experienced
team covering a wide range of experiences. Office and site based, the
teams at Creation and Event will ensure that everything runs smoothly
from planning, design and build to post event de-brief.
Nick Wood - Account Director
Nick has worked in the design and advertising industry for over 30
years. For many of those years he has been responsible for managing
several blue chip accounts as well as developing new business and was
often the first point of contact for new clients. His other duties
involve project management, production, purchasing, estimating and
invoicing. Nick has a wide range of client and business management
skills making his experience in this area invaluable.
Rob Wilkins - Creative Director
Rob is a highly skilled graphic designer with more than 25 years of
experience under his belt. During his career, Rob has been instrumental
in providing design for a wide range of companies that have included
SWEB, ReMIT, Learn Direct, Freewheel Holidays and Daewoo Heavy
Industries. Rob has an extensive knowledge of software applications,
the printing process and the design industry. He has held memberships
in the International Society of Typographic Designers and the Chartered
Society of Designers.
David Daw - Director
David brings to Creation a wide range of design and management skills
from a long career in the design and exhibition sector. David has built
Event in one of the top 15 exhibition companies and his skills in
business management will be used to develop and grow Creation into a
leading graphic design company.
Angie Daw - Finance Director
Angie has overall responsibility for business communications, finance
and marketing. In addition to providing client liaison support to the
project teams, Angie ensures that financial targets are met from
clients and Creation's perspective. Experienced Finance professional
with over 30 years experience. Proven abilities in defining company
direction, achieving targets and developing the business.
Haydn Morgan BS (Hons) - Exhibition Designer
Forty years proven management and design skills within the Film,
Television and Exhibition industries. Haydn’s career began with HTV,
progressing to become Head of Design for ITV Wales and the West
Country; working on domestic network programmes and international film
productions. Haydn's experience as a practicing designer/manager,
assists clients to produce innovative solutions with a focus on
delivering a first-rate service to clients in an ever-changing
Nicola Urquhart MA (Hons) - Exhibitions
Former Exhibition & Conference Manager at the Business Design
Centre in London, Nicola brings detailed exhibition, venue and show
management experience to Event’s portfolio of clients. Combining
extensive events management experience with a sound knowledge of the
latest design and build techniques, Nicola brings a unique skill set to
the management team.
Andy James - Project Manager, Exhibitions
Andy is a Senior Project Manager, bringing with him a wealth of
technical knowledge and a practical skill set. Andy has managed
large-scale creative projects for a number of prestigious clients
including the complete rebranding and interior fit-out of all UK based
VW Commercial sites plus advertising campaigns for BAA. With over 25
years events experience in live shows from music performances to trade
exhibitions and road shows, Andy provides the drive to move projects
Vivienne Langdale - Finance Administrator
With a career in spanning over 40 years in a variety of roles within
the financial sector, Vivienne possesses a sound knowledge of all
aspects of financial administration and accounting procedures.
Principal areas of responsibility range from purchase, sales and
expenses ledgers to reconciliation, statements and management reports.
Claire Ellis - Office Manager
Possessing 15 years broad ranging private sector administration
experience gained within a constantly evolving environment, Claire’s
current role encompasses managing general office procedures, dealing
with clients whilst meeting strict deadlines. A multi-skilled,
multi-tasking all rounder, Claire is a real team player who makes a
significant contribution within both the management and technical teams.
Trevor Deery - Project Administration - Exhibitions
As an accomplished member of Event’s technical support team, Trevor is
a key player who instinctively understands clients needs and excels in
exceeding their expectations. Problem solving skills and an ability to
anticipate potential issues and mitigate risks is paramount in his
onsite support role. Trevor also provides administrative support to the
Project Management and Technical teams.
Creation Design and Communications Ltd
Henleaze Business Centre
Telephone: 0117 325 8001
Email: [email protected]