Branding, Brand Strategy
Small businesses in particular might not think of themselves as having a brand, but every company creates some kind of impression in the minds of the public. The problem is that many business owners aren't clear on what their brand should be or are mistaken about how they are seen in actuality.
The real strengths of a business can be almost completely obscured by a failure to reflect them in a brand that can be communicated to the public. As a result customers end up deciding to go to other companies who may not offer the same level of service but who have more effective branding. The extent to which your company's brand strategy works will ultimately show up in your balance sheet.
By taking the time to understand your business, Cosmic Dolphins can help you to firm up how you should position your brand. The brand then informs everything else that we do in your marketing campaign.