Artwork Automation Management

By: Adgistics  06/01/2009
Keywords: Advertising And Marketing Services, artwork, marketing consultants

Using the Adgistics automated artwork modules, clients can reduce the costs of localisation and adaptation. Whether it's above-the-line press and poster or complex BTL content such as technical brochures, Adgistics can offer the right solution, reducing costs and increasing consistency.

Authorised translators can access centrally developed templates online, amending both text and image based content within imposed restrictions to control brand consistency.

Alternatively data from existing systems can be integrated to provide data driven content. Authorised users can then use an online interface to adapt templatised advertising for different products, pricing, promotions and services.

Whatever the requirement for web based production automation, Adgistics systems can help, providing the following features;

  • Simple to use and intuitive, users can create and adapt artwork from templates in minutes with little training
  • No software or fonts need to be installed locally reducing the IT impact of deployment
  • Flexible template rules allow variable complexity in the adaptations to be made, ranging from simple translation to more sophisticated product and data driven advertising
  • Full textural support including kerning, leading, multiple character-sets and custom fonts
  • High Resolution 'Print ready' output can be generated to meet the exacting requirements of printers and publications
  • Positionally accurate low resolution previews can be generated in seconds for preview and approval processes
  • Unique resize engine allows singlew templates to be resized and re-used accross different destination media

Keywords: Advertising And Marketing Services, artwork, marketing consultants