data capture - Lincolnshire - MARKET RASEN 

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As outlined in the DMA Best Practice Guidelines there are clear policies governing the collection and management of customer data. As email is now a well established tool for both prospect and customer communication and brands have amassed large volumes of data, it’s imperative that organisations put measures in place for managing, updating and analysing customer information. This not only ensures that brands stay on the right side of the law; it significantly contributes to the success and pro…

Consumers are being asked by the Information Commissioner’s Office (ICO) to exercise their Data Protection Act rights to help keep the amount of personal information held on them by organisations to a minimum. This call to action follows recent high profile data security breaches which have highlighted the risks where too much data is kept. To help consumers do more themselves the ICO has launched an online tool, the Personal Information Healthcheck. The healthcheck takes a few minutes to compl…