1 Goal
ØHelp businesses make more sales
2 Roles
ØInterim management
ØBusiness consultancy / small business marketing support – as appropriate
3 Actions
ØImprove the business proposition by emphasising a customer
focused, compelling and differentiated proposition
ØImprove the marketing effectiveness by focusing on an appropriate
mix of cost effective measurable marketing, online, offline and face to face
ØImprove the business development. This is about capability, productivity and effectiveness
Other helpful small business marketing services
ØContent and article writing – for SEO, web pages, advertising or printed material
ØDesign of marketing collateral e.g. posters, flyers, leaflets, reports
ØLearn and action: direct mail, email campaigns, cloud based operations, crm systems, setting up and running a blog, social media marketing and making the most of Google for business